How can Beauty Vloggers grow their YouTube Channel?

Do you have tons of beauty tips and tutorials to share with the world? The beauty vlogging 

community on YouTube is a warm, accepting, and great place to experiment with new looks 

and styles, share your secrets, and learn from other beauty gurus like you.

Your expertise on all things makeup can take you a long way in the beauty vlogging 

community, but it never hurts to have a few really great tools and resources to make things 

easier for your YouTube journey. Check out these helpful tools and tips that can benefit you 

as a YouTube beauty vlogger.

And, with the help of these simple and effective tips, you should be able to grow your 

audience and establish your YouTube channel as a place where your fans and other 

YouTubers can get great content, ask questions, and give their own feedback on tips and 

techniques that have worked for them.

• Start a Beauty Blog

First of all, you can get more viewers for your YouTube channel by creating and 

maintaining a companion blog for it. By sprinkling relevant keywords and phrases 

naturally throughout your content, your blog will start showing up on Google searches for 

those keywords. If you post quality entries with great tips and other fun and informative 

content, people searching for beauty tips will find your blog and start reading your content.

Then you can help your YouTube channel out with your blog by embedding your YouTube 

videos in your posts, and your new readers will soon become new viewers and subscribers.

• Mention/Tag Brands Used in Your Beauty Vlogs

Mentioning and tagging brands that you use in your YouTube videos is a great way to get 

more exposure, too. When you use branded hashtags, those brands’ followers will see your 

posts when they search through those tags. When you tag and mention the brands using 

their usernames on Facebook, Twitter, and Instagram they’ll have a higher likelihood of 

seeing your content, too. Then they’ll be more likely to retweet or repost your content and 

give you a shout-out. Those brands have many followers, and a simple retweet or repost 

can give a boost to your YouTube channel.

In fact, if you do a great job of creating quality content and you showcase a brand’s 

products well, they may even approach you and offer to sponsor one or more videos on 

your YouTube channel.

• YouTube Collaborations are Effective

Look around online for YouTube beauty gurus who vlog about related topics to yours, and 

you’ll find a lot of opportunities for collaborations. From collab videos to guest 

appearances and guest vlogs, YouTubers help each other out all the time by collaborating 

and sharing their fan bases, and you can, too.

Reach out to beauty vloggers like you, and offer to exchange shout-outs, mentions, and 

YouTube links, or ask if they would be interested in cross-promotions on social media. The 

more you collaborate and build each other up, the more you can grow your YouTube 

channel.

• Always Disclose Sponsors and Sponsored Content

Next, if you’ve landed a YouTube sponsorship, don’t hide it. If you’re upfront about your 

sponsorships, your audience will appreciate your honesty and will know that they can trust 

what you have to say. You can do this by simply stating something like, “Today, thanks to 

[Cosmetics Brand]’s generous sponsorship of this episode, I’ll be using their new mascara 

for this eyelash curling tutorial…” This way you’ve shown the brand in a positive light, and 

you’re not hiding anything from your audience.

• Pinterest and Instagram Marketing

Beauty vlogging is very visual. When you film a make-up tutorial, you’re showing your 

viewers how to achieve an end result, and you should be able to showcase that result in 

images. That’s why Pinterest and Instagram are such great social tools for beauty vloggers 

on YouTube.

On Pinterest, you can use your pin boards to link to your YouTube videos and playlists, 

images of other beauty gurus’ work, and much more. If you’re pinning one of your videos, 

make sure that you set the thumbnail to be a still of the finished look that shows what your 

audience can expect to achieve.

On Instagram, you can link to your YouTube channel or a playlist on your channel in your 

profile. Then post the finished results of different tutorials and tips on a daily basis. Be sure 

to mention in your captions that viewers can click on the link in your profile to see how it’s 

done.

• Interact and Engage With Your Viewers

Now, remember that your audience is really a community of people interested in makeup, 

hair, and skincare. They all have different experiences with different products and 

techniques, and some of them are beauty gurus like you, too. Get involved and engaged 

with your audience, and you’ll see them posting, tweeting, and sharing your YouTube 

beauty videos more and more often.

For really effective engagement, read the comments on your videos and respond to them. 

Get involved in the conversation there and on social media. If one of your YouTube videos 

has been up for a few hours and hasn’t gotten any comments, don’t be afraid to post a 

comment of your own asking your viewers a question about the video.

And, of course, you can also engage your viewers in your videos. Give shout-outs and 

mentions for great comments and feedback. Ask them to tell you their thoughts in the 

comments. Get the conversation going in your video, and then keep it going in the 

comments and on social media.

• Network With Other YouTube Beauty Gurus

Finally, reach out to other beauty gurus on YouTube for more than just collaborations. 

Network and build relationships with them. Talk about them positively on your social 

media platforms. Respond to and retweet their tweets. Get to know them and help build a 

sustainable community around beauty vlogging, and you’ll be setting your YouTube 

channel up for long-term success.

• Get Royalty Free Music with YouTube’s Audio Library

First of all, do you ever find yourself wishing that you had some royalty free music to use in 

your YouTube videos? You’d love to use some of your favorite tunes, but you know that 

there are copyright issues there that you don’t want to mess around with. Instead of 

limiting your beauty vlogs to no music, though, you can use YouTube’s audio library to 

download free music for your videos.

You can find the kind of musical beats you’re looking for with searches by genre, mood, 

instrument, or duration. Be sure to read the attribution requirements on the music you 

pick, though. Some songs are licensed differently and will require you to include artist 

attribution with your beauty vlogs. Other than that, have fun finding the best songs and 

sound effects for your YouTube videos without spending any money.

• Check Your YouTube Stats with Social Blade

Social Blade is a well-established YouTube statistics tracking site that lets you monitor your 

channel’s growth. On a daily basis, you can track subscriber and view counts to see gains 

and losses, but that’s not all. You can also compare your metrics with up to three other 

channels at the same time so that you can look at your progress in terms of other channels 

in a relevant niche.

• Stay Organized as a Beauty Vlogger with Trello

Whether you’re scheduling collaboration, sponsor meeting, social media chat for viewers, 

or anything else in regards to your YouTube channel, Trello is an incredibly cool visual 

organization tool that will help make it easy to stay on track!

It’s not only a website, but you can also download the Trello mobile app so you can stay 

organized, update checklists, and make notes for your YouTube channel on your phone or 

tablet, too. Trello makes it easy to create schedules, agendas, and task lists, so you can 

streamline everything you need to do for your YouTube channel on a daily, weekly, or 

monthly basis.

• Design Things for Your YouTube Channel with Canva

Interested in designing custom thumbnail images for your YouTube beauty vlogs? Looking 

to create cool graphics for your social media posts? Want to make great images for your 

content? Check out Canva.

This graphic design site makes it easy to create professional looking graphics in a number 

of different formats. Plus, the site offers a huge database of stock images. It’s never been 

easier to create custom thumbnail images and/or design graphics for your YouTube 

channel. Try it out today and see how much more you can add to your beauty vlogs and 

social media presence.