About YouTube

 Introduction

Did you know that people watch 5 billion videos on YouTube every day? In fact, 300 

hundred hours of video are uploaded to YouTube every minute!

This might not even surprise you, as YouTube is the leading service that made it possible to 

easily put videos online in 2005. Flash forward to 2017 and if your marketing strategy does 

not have a video component tied to it, your visibility and business growth potential will 

suffer. Video should become a critical piece of the marketing puzzle because of how much 

video content your audience is consuming.

But, with many other companies knowing this, it’s becoming harder and harder to stand 

out amongst your competition. This is why advertising spend does need to be allocated to 

services like YouTube in order to gain visibility from your target audience.

Although similar to paid search spend, the world of YouTube advertising can seem a bit 

overwhelming and complicated to navigate at first.

Hence, this guide will walk you through the several aspects of running a successful 

YouTube channel and make a killing using these tips.

YouTube is the leader in online video, and the premier destination to watch, share, and 

promote original videos online. YouTube is fully integrated with Google Ad Words for 

video, leveling the playing field for businesses that want to reach new customers with 

online video. 

YouTubeis a video Social Networking site and the 2nd most popular search site on the 

Internet after Google, who owns YouTube. YouTube video watching is a significant activity 

on the Internet, with over 1 billion visits to YourTube daily and over 100 million videos 

watched daily. And it's easy for anyone who sees your video to rate it and share it with his 

Social Network.

How YouTube Works?

YouTube's theme is “Broadcast Yourself,” and as such encourages everyone to make and 

broadcast videos on everything imaginable. YouTube is owned and operated by Google, and 

leverages the search power of Google.

All YouTube videos are indexed by Google's search and will appear in Google's search 

results when you select Video in the search options on Google. Using YouTube is a great 

way to get listed in Google's search results since Google gives YouTube videos priority in 

their search results.

YouTube videos can be viewed by anyone with access to the Web site. No user account or 

log-in is needed to search for or watch videos. Setting up a user account, on the other hand, 

allows you to upload videos, and also lets you customize your viewing with YouTube by 

subscribing to “channels” and giving feedback ratings on videos.

When you set up your own YouTube user account, many of the familiar functions of Social 

Networking are offered as options, such as sending a YouTube video link to a friend or

contact, commenting on a video, and rating a video. You can also link to a YouTube video 

from your blog and include it in a post.

Using YouTube for Marketing

Videos on YouTube can be short and simple. For your marketing, decide on a goal for your 

YouTube activity. Some common themes include customer support, educational, product 

instructions, customer interviews, employee interviews, event videos, and professional 

produced videos.

Your YouTube videos need to have tags and descriptions associated with them for search in 

YouTube, so use your keywords and be sure to include them when you upload your video. 

Google's search bots cannot index the media, only the text associated with the media, so 

adding tags is critical to your video being indexed.

Just like any Social Media, creating an account and only posting once (one Video) won't 

have a great impact. Creating a series of videos, however, will result in increased search 

optimization and followers of your YouTube channel. Find a way to implement regular 

video production into your marketing effort to build an audience on YouTube and increase 

your ranking.

Video Production

For production, you can use a hand-held video camera. Any major brand that has a 

microphone input will produce good video. Good sound quality is important for video 

production and making your YouTube video easy to understand. If you have a story to tell, 

make some notes and rehearse those several times to make it sound more natural when 

you are reading from them.

If you find you're better at ad-hoc video, keep a video camera with you for part to capture 

some of your daily activities. If you have a Smartphone, use the built-in video camera to 

capture some short videos. Simple YouTube uploading from a YouTube app is usually a 

feature included with most smart phones.

Microsoft Windows Live Movie Maker and the Apple iMovie applications allow basic video 

editing and are a good place to start for editing your own video productions. Consider 

getting a professional video made if you decide to expand your marketing and want more 

complex stories told in your videos. The production quality on YouTube is improving and a 

good video production can be created for $1,000-$4,000 as a starting point. The higher the 

budget, the more you'll get in scripting, production preparation, and concept development 

by a professional. But don't let that stop you from doing something on your own, good 

audio quality and a steady camera can result in an excellent video.

Remember, it's the message and content that's important to viewers.

YouTube Analytics

YouTube Analytics is a self-service analytics and reporting tool. It provides data about each 

video you upload, so you can easily track how many views it gets, where people are coming 

from to find it and what type of people are watching it.

YouTube Analytics can give you information about:

• the 'firsts' for the video, including the first referral from a related video, first referral 

from a YouTube search (including the search terms used), first time the video is 

embedded in another website

• how many views came from each referral source

• which gender and age groups the video is most popular with

• which countries the video is most popular in

• how many comments and ratings it has received.

YouTube channels

You can set up a YouTube channel for your business, bringing all your videos together. This 

allows you to customize your channel with images representing your firm. Your channel

includes an 'About' section where you can provide a short description of your business and 

a link to your website or contact details.

Your channel is where you group the videos you make and upload, the videos you watch 

and like, and the playlists of videos you create.

Your channel will have a web address (URL) that you can promote on your website or 

marketing material. People can subscribe to your channel. This means when they log in to 

YouTube your videos will be listed on their YouTube homepage.

You can also create 'playlists' within your YouTube channel to organize your videos by 

subject or type. For example, you could have a playlist featuring videos about each of your 

product categories, or you might have a playlist for videos contributed by your customers 

for a video competition you run.

YouTube Advertising

YouTube incorporates features that let businesses promote their videos to people who 

might be interested in them, targeting customers by demographics, topics or interests.

Advertisers pay each time someone views their video. You can choose which locations your 

ad will appear in, what format it will be, and even how much you are prepared to pay per 

view (if you want to boost the prominence of your ad over your competitors). YouTube's

advertising guide explains how it works.

Why Opt for YouTube for Business?

Starting a business and making sure that it prospers into something profitable – these are 

two completely different tasks. You need to put in a lot of effort to make sure that people 

see your product or brand. YouTube is one of the best possible tools for this job. Here are 

some of the important benefits that your business will get by building a strong presence on 

YouTube.

• Popularize your product: If your business is trying to get into a new market with a

particular product, you can simply make a video of the product working and show 

the benefits that the product has. If done in a creative manner, you will soon find 

that there will be many people liking your video and going for your product.

• Get feedback: You can use YouTube even if you are not completely ready with your

product. It can be a great tool to figure out the response that the product might get. 

You simply have to put up the video of your prototype.

• Sharing made easy: As a young business setup, you may have people located at

remote locations. It might not be possible for you to share all the material with 

them. YouTube can be a great way to share presentations or something similar with 

these remote employees.

• Simplify tasks: For businesses that often get client calls regarding problems with

the product, YouTube can be a lifesaver. You might not have a work force to cater to 

all these problems. In that case, you can simply make a video with systematic details 

and share it on YouTube so the users can access it.

• Increase your brand visibility: If you are unable to make a video regarding your

business due to time constraints or lack of good content, then there are other 

methods. You can simply go, rate and comment on relevant videos. You can also 

share some good videos on your channel. Simply by doing this, you are making your 

brand more visible and communicating with other users.

• YouTube Insight: Once you have your video on YouTube, comments are not the

only way to analyze them. In addition to comments and ratings, there is an Insight 

feature also available on YouTube. This is a reporting function, which provides you 

with statistical data regarding the people visiting your video. This is helpful as you 

can figure out whether your campaign is actually working or not and make changes 

accordingly.

• Increase your site’s traffic: YouTube also allows you to insert links into your

videos. By doing this you can channel traffic from your YouTube video to your own 

site. Search engines also index these videos, and video results are comparatively 

lesser than text results. This increases the chances of a person finding your business 

video through a search.

• Save Money: One of the most important factors in any marketing campaign is

money. Conventional methods like advertising on television or newspaper require a 

lot of money, but YouTube allows you to upload your videos completely free. From 

setting up your channel to analyzing the traffic on your video, it costs you nothing.

• YouTube Ads: With such a huge number of views everyday YouTube is one site

where you would definitely want to run an ad campaign. You have multiple options 

available when it comes to the kind of advertising campaign you want to run. You 

can use one of the several marketing programs or you can use the video target tool 

to place your ads.

Get the Maximum Out of YouTube

You can build your company’s presence on YouTube, but the job is only half done. To make 

sure that your campaign succeeds, you have to put in a lot of effort. The most important 

thing would be make proper use of your channel. YouTube gives you the option of 

customizing how your channel looks. You should take full advantage of this as it allows you 

to stand out amongst other regular channels, and makes a positive impact on the viewer.

Many companies simply ignore their channel. After the initial bursts of enthusiasm, you 

may find that there is nothing happening in the channel and this may discourage you. Even 

if you have nothing new to post, make sure that you keep up to date with the comments.

You should also make sure that you keep your content organized. You have the option of 

creating playlists. So you can group all the relevant videos together into a single playlist, or 

you can sort them on the basis of time.

YouTube is one of the fastest growing sites and is a great platform for you to showcase your 

company. When it comes to social media marketing there are very few sites more 

important than YouTube. All you need to do is make full use of the features provided by the 

site and be patient. YouTube can do wonders for your business if used correctly.